Nissan Course To Rope In Biz Pupils
27 May 2010
Brand managers will help bring brand Nissan closer to customers
Nissan introduced a Student Brand
Manager programme for B-school
pupils, especially toppers, across
Delhi, Mumbai, Bangalore and
Chennai. Through the programme,
selected brand managers (students)
will play a role in bringing the Nissan
brand closer to the community. After
training, students will work with Nissan
officials—and set up an autoclub
or test-drive days at their respect
i v e uni v e r s i t i e s . Kiminobu
Tokuyama, managing director, Nissan
Motor India Private Ltd, said,
“We have always created opportunities.”
Abhijeet Pandit, vice president
(operations), Hover Automotive
India (HAI), said, “We are inviting
students to push their skills to the
fifth-gear.”
Nissan introduced a Student Brand Manager programme for B-school pupils, especially toppers, across Delhi, Mumbai, Bangalore and Chennai. Through the programme, selected brand managers (students) will play a role in bringing the Nissan brand closer to the community. After training, students will work with Nissan officials—and set up an autoclub or test-drive days at their respective universities . Kiminobu Tokuyama, managing director, Nissan Motor India Private Ltd, said, “We have always created opportunities.” Abhijeet Pandit, vice president (operations), Hover Automotive India (HAI), said, “We are inviting students to push their skills to the fifth-gear.”
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