Vyomesh Vashishth, a student of Jagannath Gupta Institute of Engineering & Technology, located in the Sitapura Industrial Area of Jaipur, had his sights set on the corporate world. His aspirations soared high and technology helped him make the transition. An internet product company provided the platform for him to connect with Birlasoft Technologies Ltd that fetched him a white-collar job.
Vashishth represents the emerging breed of youth from lower-tier cities that go that extra mile to groom themselves into desirable blue-eyed candidates for the corporate world. Savvy educational institutions located in Tier II & III cities are also making calculated moves to help students like Vashishth overcome the hurdles of location and find placement in the top ranking organisations. Sure enough, a different kind of life is being orchestrated for such aspirants from small cities.
Chennai’s Bharath Institute of Science and Technology may not have a city centric location, but it has MOUs with premier companies and training institutes to its credit. “Our year-long activities are designed to help students channel their interests and make connections in the corporate corridors. Their performance and specialisation are projected to the companies. The placement records of previous batches also help attract companies for recruitment,” said institute Placement Officer Senthil Kumar.
An educational institute on a highway will not be on everyone’s radar, unless it does some lateral thinking to make itself noticeable. “Situated on the Jalandhar Highway, with no direct air connectivity, attracting recruiters was a challenge. Students updated their knowledge through activities like Professional Enhancement Programmes, which connected them with industry experts from Airtel and Infosys,” explained Ashok Mittal, Chancellor, Lovely Professional University (LPU). There is a streamlined automated approach whereby students upload their CVs online. The webpage also provides information to students, while at the same time sharing feedback from the industry, so that they are better equipped for interviews. Besides, LPU organises HR summits regularly.
In the education vertical, the digital medium has left an imprint on placements, quite like social networking sites like Facebook.
Job seekers from Tier I cities have many opportunities, unlike those in Tier II and III cities. “Access and cost considerations associated with reaching out to talent in Tier II & III cities have kept the hiring volume low,” explains Himanshu Aggarwal, Director and Co-Founder, Aspiring Minds, a Gurgaon-based recruitment assessment company. However, smarter solutions in assessments and hiring have helped IT and ITeS industry reach out to cities beyond the top 20. “Domestic market businesses like banking, retail, and hospitality have a strong presence in lower-tier cities,” says Aggarwal.