| FACT FILE | |
| Name | Ashok Ranchhod |
| Current Engagement | Director, Mundra Institute of Communications, Ahmedabad (MICA) |
| Date of Birth | December 12, 1948 |
| Things He Likes | |
| Book | Empires of the Word |
| Movie | Butch Cassidy and the Sundance Kid, 2001 A Space Odyssey |
| Food | Gujarati home-cooked meals |
| Music | Of west Africa, South Africa and Mali. Among Indian artistes, he prefers RaviShanker, Hariprasad Chaurasia. Loves The Beatles and Western classical music |
| Destinations | France, Spain, Portugal, and closer home, Goa |
| Awards & Honours | 2003 Outstanding Paper Award, Emerald Publications |
| 2000 Most Innovative Paper, British Academy of Management |
|
| 2000 Prize for Best Paper, Academy of Marketing—Direct Marketing Track | |
| 1997 Prize for best paper Academy of Marketing—Marketing Information Systems track |
|
| 1994 December Second Prize for a refereed case Study Cosyfeet at the Enterprise in Small Business Conference Nottingham University |
|
| 1995 Good Ambassador prize at Southampton Institute | |
| 1994 June Staff Merit Award of Being The Most Innovative Teacher |
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His mother was Zimbabwe-born Indian, and a pucca lady. His father migrated from Saurashtra. Ashok Ranchhod is as cosmopolitan as you can get! He was born and raised in Zambia, worked in London and is now temporarily based in India. Talking to him, one gets the feeling that this academic-cum-entrepreneur-cum-administrator is fascinated by the puzzle that is India, and surprised by the binary opposites that exist here. He knows that Indians are capable of more— much more. He remembers the hard-working Indian families in Zambia and reminisces about the two schools that he and his friends were sent to. “One started from 7.30am and continued till 12.30pm—that was the English school. The other, a Gujarati school, began later.
Our parents made sure that we learnt about our roots,” he says. Proud, hard-working, educated and ethical—that’s how he knew Indians. Coming to the country of his origin, he found the same people turn a bit, shall we say, slow—to think things through. “There is little time spent on reflection— on what are we doing and why. Why should we critically examine something, why are we learning or teaching this?” It is this lack of introspection that bothered the man—both inside and outside the classroom. Thus, when he took over as the director of the Mudra Institute of Communications, Ahmedabad (MICA), he set out to change that. “I will like to get away from timid teaching—where a teacher is like a sage on stage. I would like to improve the quality of assessment and set a target for my staff as far as research is concerned. I would like to see MICA become a little more of a continuously improving institution. I think students deserve that—a vibrant, rather than a viable, atmosphere,” he explains.
Ranchhod’s road to MICA was colourful and varied. When he was just 16 years, Ranchhod left Zambia for the UK to complete his A levels. Then, it was off to Sheffield University. A “scientist by nature”, Ranchhod completed his masters in geochemistry hoping to get back to Africa—however, political tensions prevented that. Instead, the student of science ended up getting a work visa in England. He conducted research, taught, and somewhere in the middle, began a bio-tech company that cloned plants, and sent them off for replanting. “The company was featured in Financial Times and on television, but we didn’t make money. My children were young. So, while running the business I did a parttime MBA and went into a safer job, lecturing at Nottingham Business School.” Pure science to the science of business— he was then at the Sheffield Business School where he ran an MBA programme with 500 students.
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